Archive for August, 2007

7 Tips for Starting a New Business in a Small Town

Wednesday, August 8th, 2007

Q. I am transitioning to a new career after sixteen years to spend more time with my family. We moved to a very small town (less than ten thousand people) and I want to start an coffee shop business and also offer PC repair. How can Iinvestigate and then promote this business?
A. In a big […]

Are You Brand Worthy?

Thursday, August 2nd, 2007

Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.
While out speaking on branding, the question that I hear most is “How do I know if my […]

6 Steps To Laying Out Your Competitive Strategy

Wednesday, August 1st, 2007

Why do so many companies languish and watch as their business turns into a zero profit zone, while others seem to thrive?
When you look at your business, whether it’s a new venture or a company with a long history, can you answer the following questions?

What does my company do better than anyone else?
What unique value […]