Read a very interesting report today on the world’s top 100 online retailers.
The report looks specifically at the check-out process used by these successful e-tailers and studies what effect 23 tactics have on conversion rates. For example, what effect does a quicker check-out process have? Does live chat help increase conversions? Is it better to cut out all navigation links during the check-out process, to narrow the buyer’s focus? Should return policies be displayed on each page?
This excellent report is free and can be downloaded from here.
