Business Mouth - Business Blog

Gone are the days of the bland, generic one-page resume. Employers these days are more impressed by a resume that is customized and they tend to give jobs to interviewees that have a bit of knowledge about the company.

By doing your research, you’re showing initiative, which impresses potential employers. It will also help you decide whether or not you would feel comfortable working for the company, and would fit in with others at the office and the overall atmosphere.

Researching the company can also help you ace the dreaded job interview, since it will give you an idea of what you want to communicate, and how you can incorporate that sentiment into the company philosophy.

Overall, it will decrease stress levels because you’re already just a bit more prepared than the average applicant. So relax… and start your research!

Here are five tips to customizing your resume:

1- Visit the company’s website: read past the obvious introductory pieces. Pay special attention to the layout and design- they should give clues as to the type of company it is. If possible, familiarize yourself with the key players in the company.

2- Go beyond the company site: Google the company name, and read some of the recent news articles, annual reports or any other relevant information you can find.

3- Seek out the competitors: talk to anyone you know who works for one of the competitors to find out how your potential employer is viewed in their industry.

4- Inquire around the water cooler: ask your friends and co-workers what they know about the company.

5- Pick up the phone: call the company, and ask the receptionist their views on the company, including dress code, organization, leadership style, and overall office atmosphere.

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We receive numerous emails regarding how to network. For those of us in lease purchasing it’s easy, for others not so easy. For example, those in the travel business have been hit hard by business slowing down. Why not try to network with some of the tanning salons, and offer discounts to those individuals for cruises and/or exotic locals. Or network with B&B owners in your own state or neighboring states and offer your customers weekend package deals. Spas are becoming very popular. Network with some in your own state or surrounding states and then offer specials to your clients.

One of the emails I received concerned an individual selling a wide range of products for the home, gift items, and novelty items. While they didn’t say so, I am assuming they were SMC products (lovely items by the way). Why not network with people that do interior design. SMC has many products that are conducive to adding that special touch to a home. Some of their glass items are gorgeous. Call interior designers in your area and offer them your products at a discount. We all know from the info commercials for SMC that you have the ability to do that. Also try to network with organizations that auction items off to their clientele. Many large organizations have silent auctions that business owners attend where they bid on items for charity. Check these out in your area. Many business owners give presents away for the holidays and need some upscale items. Go for this market. Try something different.

For those of you that do interior design and are wondering how to get more business. First be sure you have a portfolio of some of your work (before and after pictures). If you are just starting out, offer to re-design friends and family’s homes and then take plenty of before and after pictures. If this is not an option, then do it with you own residence. You could also offer to do a room for free (with them paying for the materials, of course), and then give them a discount for the next room. Network with home builders. Tell them you can set up their models for them. Network with restaurants that offer catering and show them how to make the event even more special.

For those of you in the catering business, contact deli’s and party planners and offer your services at a discount.

For those of you that do home repairs contact real estate investors. We are always looking for someone that can do the repairs on fixer uppers or someone we can call on to perform work on properties.

Like Taco Bell says “Think outside the box”. Try to think of different ways to market your product, and think of different people to network with to expand your business and theirs.

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