Archive for the ‘Strategy’ category

7 Habits of Highly Successful Small Business Owners

July 20th, 2007

Do you spend every waking minute in your business? Do you find it difficult to take time out for you? Are you constantly working in a mess?

Unfortunately there are far too many business owners working too long and too hard. They tend to be involved in every aspect of their business from being the bookkeeper, marketer, human resources manager, mediator, customer liaison officer and cleaner.

The smaller the business the harder it is for the owner to delegate these functions because they dislike spending any money. They fail to realize that if they invest their dollars wisely in accessing the right type of goods and services to grow their business and be more effective, they will see positive changes occur over time. It takes time to build a good “business mindset”.

I’ve noticed that those people who grow their businesses successfully do the following:

1. Highly successful small business owners are great role models

They practice what they preach. They lead from the front.

2. Highly successful small business owners invest time and money in their team and themselves

They develop their people and themselves through personal and professional development. They utilise outside expertise , as the successful small business owner recognises they do not have all the answers.

3. Highly successful small business owners are organised

They know how to manage their time and have systems in place which enables them and their team to work effectively.

4. Highly successful small business owners are fit and healthy

They understand that a healthy mind and body improves their productivity and general well-being. They realise that by keeping themselves fit and healthy it enables them to cope with the pressures of running a business.

5. Highly successful small business owners have a life

They make time for their personal life a priority because they know it makes them a happier and more successful person.

6. Highly successful small business owners look after their clients

They know that clients are the life-blood of their business. Without clients there would be no business. They ensure they continually look after them.

7. Highly successful small business owners are decisive

They are not afraid to make decisions and take action. They have to if they want to their business to thrive.

The Final Word

Highly successful small business owners get their priorities about people, work and home right! They live longer and enjoy life more. They enjoy the challenge of being an entrepreneur. They go home at the end of each day knowing that they have achieved. They are fulfilled and realise that the success of their business is a direct reflection on themselves.

So what are you waiting for? If you’re dissatisfied with where you are now, then what are you going to do differently? It’s June already. Take stock of where you’re at. Do you need to make changes to improve your business so that you are able to enjoy the benefits of being the master of your own destiny? Or are you happy with the way you are currently travelling?

Only six more months to Christmas. Will you be sitting on the beach in January satisfied with your efforts or will you be making the same new year’s resolutions you made at the beginning of t his year? Remember, nothing changes if nothing changes.

Implement the 7 Habits of Highly Successful Business Owners on an on-going basis and you too will have a highly successful business.

3 Steps To Immediately Increase Sales

July 15th, 2007

Want to increase sales within your company? It’s not as hard to do as some might have you believe. Though we as a nation are in the midst of an economic downturn these past two years, your company does not have to be. What follows are three simple steps to increase sales, no matter the economic conditions.

1. Simplify your advertising

Consumers today are inundated daily with advertising campaigns and solicitations. Frankly, most of these advertising campaigns are not worth the money spent on them. Why? Because they continue to use the same methods as their competitors (direct-mail, billboards, internet advertising, television advertising, and radio advertising) and in the same manner. What has resulted is a society immune to “pitches”, “angles”, and “tricks” that get them to become consumers of your products. Some tips to simplifying your advertising:

  • Avoid cliches. Most are overused anyway.
  • Be better, not best. Most products are pitched as “the best” of their kind. Consumers don’t always need the best, however. They just need products that are better than most.
  • Less is more. Don’t allow your message to become lost in the tidal wave of stimuli thrown at consumers. Shorter, succinct messages work well.

2. Target the few

Once you have begun to simply your advertising, focus your message on those few people who begin trends rather than follow them. Perhaps you have friends like this-they revel in finding new products to love. They enjoy having the “newest” product, the “coolest” ideas, the “different” gadgets. These types of consumers become walking billboards, and should be the focus of your advertising. They actually do most of the advertising work for you. Some tips:

  • Know what makes your product better. Make it the theme of your advertising message.
  • Know what makes your product different. Emphasize this.
  • Worry less about those who are apathetic towards your products. Worry more about those that are extremely enthusiastic. Cater to them.

3. Build the relationship rather than the sale

Becoming a better salesman is easy: improve your relationship skills. Most consumers are looking for peace of mind rather than products anyway. Seek to first build trust and understanding in your relationships with consumers. There are over a dozen hair salons within five miles of my house, yet I always drive twenty minutes longer to get my hair cut each month. Why? Because I enjoy my relationship with the individuals that cut my hair at this particular shop. We talk, we laugh. I enjoy the experience. Thus, I return, even though it is over ten miles from my house, and somewhat inconvenient. I don’t pay for the haircut as much as I do the relationship. Im a loyal consumer.

Some tips:

  • Focus on producing value more than selling products. Make quality products, hire quality people.
  • Learn about your customers at every opportunity
  • Talk price last, not first. If price is the determining factor for buying your product, you’ve lost control of the sales conversation. Focus instead on the consumers needs and wants, then seek to meet them.

Adding Workplace Art

July 12th, 2007

Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. Larger collections may focus on education programs for the employees of the company and partnerships with area museums or art spaces. Unfortunately the kind of art programs and collections afforded by multi-billion dollar companies, are not usually within reach for companies without an extensive art budget, if it’s even considered at all. However, if you are ready to use some creative thinking you can create an art program, add new art to your workspace, and increase employee satisfaction. If you’re interested, keep reading and get started with Artistic Lifestyling? at work.

As business owners, one of the first design decisions we make are for our business cards. They are your client’s very first impression of your company. A well-designed card should convey both a text message and a feeling. People really do pick up and collect business cards they are attracted to – even if they don’t need the services right away. If you take the time to have the card designed by a true artist, chances are you will be pleasantly surprised by the results. I prefer designers rather than mass-produced templates for many reasons, but primarily because I don’t want to see my ‘logo’ on someone else’s card. The image conveyed on your business cards, should match your work environment in terms of appearance and energy. A modest art program at work can help to unify your corporate image for your clients and employees.

Even if your company already has an art collection, it often doesn’t include art for personal workspaces. People spend so much time at work that it is important to encourage them to create a sense of individuality with personal art that appeals to them. Shared or open spaces might be perfect for a small water feature to help keep competing noises down. It’s best not to be too extreme in choices of art on these walls, but a couple of modest pieces, a collection of small art postcards or even a small sculpture can bring instant interest to a workspace. Because selecting art can be a bit tricky, guidelines or policies created for the company help people keep their art selections appropriate for the workspace.

If you are lucky enough to have room in your workplace for public art, you can use the space for rotating art shows by artists from across the country. You can also commission murals, sculpture or faux finishes to add creative and artistic touches to your space. Remember there is no need to over do it at work, but do consider the feeling you want to express. If you are in a hectic work environment choose art that makes you feel instantly calm in the midst of chaos.

There are so many ways to artistically enhance your workspace. Hold some after-hours art classes or host an exhibit that features art created by your employees. It’s a modest investment that gives back over and over again, and also helps support local arts in your community. Use your imagination and put together a great arts program at work that will encourage employee creativity, interest in your company, and add to your overall company image.

12 Free Tools For Starting a Home Business With No Money

July 12th, 2007

Want to start your own home business but short on cash? These proven and expert 12 free tools can help you make the move from corporate life to calling the shots.

Home business ownership is the best way to start any business especially with no money. With no money to put up, and no money to lose, it’s a risk free proposition. Your expenses are already fixed. There are no additional costs for rent, telephone, utilities, or a second computer.

“Starting with a website for only $12 per month is actually how a majority of home businesses do it,” says Matt Williams. He should know. Williams and his partner recently sold their home business start-up LiveBid.com for millions to Amazon.com.

Regardless of your background, age or present situation, anyone can start a home business. Even if you have no credit, no business background, no experience, or no education, these proven 12 free tools can be used for jump starting your home business idea into reality.

Jay Reiss, mail order consultant, said “I started my home business 20 years ago, because I had no money to spend on office rent. Now, my ads are responsible for millions of dollars in sales. It’s certainly possible if you try, even Apple Computer started as a home business.”

Building up Your Home Business Website Traffic

One of the fantastic free tools your home business will have at it’s finger tips is email. Allowing you to communicate with new visitors as well as repeat customers, at no cost. Nothing for postage, envelopes, paper or printing, a perfect price for a home business.

To build up your home business, you will need to capture the email addresses of visitors when they come to your home business site. You will need to offer them something in exchange for giving you their email address. Go to your home business competitor’s websites and see what they offer new visitors.

Another important feature of email is using the signature tag line at the bottom of your outgoing emails to communicate your slogan or something unique about your home business. Think of this as another free marketing opportunity to tell potential customers about your home business.

12 Free Tools for Your Home Business

1) Free Domain Name Registration
Your home business domain name registration is free.
http://webhosting.yahoo.com

2) Free Home Business Fax Number
Receive incoming fax as email.
http://www.efax.com

3) Free 100 Hottest Home Business Ideas
Home business owners survey of best opportunities.
http://www.homebusinessfree.com/home-business.htm

4) Free Search Engine Submission
Google is a must for your home business and it’s free.
http://www.google.com/addurl.html

Making Your Home Business Visitors Customers

As you build up your email addresses, you will want to stay in touch via email with visitors and customers alike, to promote your home business in their mind, and to sell your goods and services. You will need separate lists of visitors and buyers, and tailor each message accordingly. New customers have a short life span so you have about 5 messages to sell them. Frequent buyers are the life blood of your home business and should be treated as such.

Get testimonials from frequent buyers explaining what they love about your home business. Display it on your website and in emails. Thank them for the testimonial and send them a small gift of appreciation. You will be surprised how a free gift excites, and gets them to tell their friends and co-workers about your home business.

5) Free Home Business Autoresponder
Automatically sends personalized follow-up email.
http://www.getresponse.com

6) Free Website Content.
Pick-up articles for your home business website.
http://www.ezinearticles.com

7) Free Home Business Credit Card Acceptance
No monthly fees for merchant or payment gateway.
http://www.paypal.com

8) Free Classified Advertising
Use ads selling the uniqueness of your home business.
http://www.websitings.com

Turning Your Home Business Customers Into Repeats

Another element of free marketing a home business that pays huge dividends is referral incentives. Here you email your friends, vendors, and customers with different messages, and ask them to recommend your home business to their friends, family, vendors and co-workers. Don’t forget to promise them an incentive in product, service, or money for new customers referred.

9) Free Search Engine Marketing Newsletter
Most important topic, best newsletter on subject.
http://www.searchenginewatch.com

10) Free Home Business Press Release Distribution
Tell the press about your home business.
http://www.free-press-release.com

11) Free Home Business Word of Mouth Advertising
Very effective website tool for any home business.
http://www.recommend-it.com

12) Free Home Business Web Ring
Attracts new customers to any type of home business.
http://dir.webring.com/rw

Debbie Fields made a great chocolate chip cookie. Debbie says, “I had no money after buying ingredients, so starting my home business in the kitchen was the only solution. And I gave away free samples to get known. Anything is possible, you too can hit the big time, don’t delay, start your home business today.”

A Dollar a Day

July 11th, 2007

What can you buy for a dollar a day, maybe a chocolate bar or a can coke or maybe some other perishable items of food.

But what about a car, a holiday or anything else that means a lot to you and your family.

The answer may strike you as odd but a dollar a day can lead to a new house, a new car or financial freedom. It can also give you a helping hand to start a home business.

Let me explain. For the equivalent of a dollar a day you can se yourself on the road to eradicate your financial problems. Maybe to keep up with all your payments on your home and car as well as to afford nice holidays you have to sacrifice time so that you have to work longer to earn more.

However imagine using someone else’s time and money and receiving a monthly residual income. maybe with this knowledge of a constant stream of money coming in you can spend more time with your family or be able to play golf during the week instead of at weekends.

At the beginning I asked you how much you could buy with a dollar, wouldn’t you rather invest that dollar into something worthwhile.

If you belong to a two tiered affiliate program or multi level program marketing you can invest a dollar and get books tapes and leads to help you grow your business.

Now are you beginning to see what you can buy for a dollar a day, can you imagine if just two people from the leads you get for a dollar a day join your business and then each month you recruit two more. Can you also imagine what would happen if the people who join you in your business did the same and recruited two people a month into your downline

Imagine how many people you would have in your business, it would sky rocket.

So the answer to my original question of what can you buy for a dollar is business leads, business books and motivational tapes.