Success
Next Entries »11 Moments of Truth
Wednesday, July 11th, 2007These moments come when a customer or client…
1. Hears someone else praise you or your work.
2. Likes your physical presentation (appearance, voice, and smile).
3. Is touched intellectually and emotionally by what you say.
4. Recognizes you as a model of who or what the person would like to become.
5. Hears that you care.
6. Thinks he/she will […]
A Checklist For Drafting Business Letters And Emails
Tuesday, July 3rd, 2007Write Right - You have an all important business letter or email drafted, proof read and waiting to be sent. Before you dash it off, use this self questionnaire to ensure that you have written to Express and not to Impress.
=> Is it actually necessary? Would a phone call or personal visit do?
=> What is […]
A Simple Formula For Success
Friday, June 29th, 2007Leaders in the business world need public relations big time, and they show it every day.
How? By staying in touch with their most important external audiences and by carefully monitoring their perceptions about the company, audience member feelings about hot topics at issue, and the behaviors that inevitably follow.
Could there be an angle here for […]