Having recently taken the plunge and invested in an iPhone, I wasn’t immediately going to get rid of my other smart phones.
However I have to say, it’s simply blown me away by its ability to save me time. How so?
I do one heckuvalot of reading, mainly of blogs, which are nicely presented and aggregated through my Google Reader. None of my other phones including the Nokia P900i and the Treo presented the web in any way clear enough or fast enough to really bother with.
But on the iPhone, it is unbelievably quick – obviously over wifi, but less obviously over Edge. It is just so easy to use, that even if I have my laptop right there in front of me, I find myself opting to use the iPhone browser instead. I am just so surprised. Clicking on email http links whisks me straight into the web browser and having up to eight browser windows available is a real bonus. So what you might say, that’s just the web. But look at the huge inroads that web software companies are making lately on the market as a whole. Try running Salesforce on an iPhone – it rocks!
Apple are also looking to go on the attack with the pending release of the SDK over the next couple of weeks, which will broaden the existing thousand or so web applications by some degree. IT managers are hunkering after a hook-up with Microsoft Exchange – that feature alone will immediately blow away some of the Blackberry advantage.
It’s been said that the iPhone is the Trojan horse that Apple have built to sneak into the business enterprise market.
I was reading a survey carried out earlier this month by tech research company, ChangeWave Research. They surveyed enterprise smart phone users and found that 59% of business iPhone users were ‘very satisfied’ with their phone. That compared with only 47% of BlackBerry users and 40% of Nokia users. That looks like a clean sweep to me, and this is before Apple has gone head-to-head on the Windows email issue.
My bet is that Apple, having cleared their initial hurdle of getting early adopters on their side, will say thanks to AT&T in the US and thanks to O2 in the UK, you guys did well for our launch, but consumers and businesses are demanding that we make the product available to the other carriers.